Click on the picture to see the full Ad in a new window

If you want to promote your business and maximize media impact, consider this fact: Sponsoring a full season of your own racing team in the Multi Cup 2013 costs about the same as one full-page insert in a Swedish morning paper.

Of course there are many ways to reach out to your target groups. But if your branding strategy includes entertaining clients and leads in a fresh, sporty environment – then we definitely have something special for you.

Multi Cup 2013 offers you a complete media platform. This includes 16 TV shows from seven top venues in Sweden as well as ProAm days, radio and inserts running over a five-month season. It all adds up to make the SeaCart 26 Multi Cup stand out as one of few turnkey sailing series on the planet. We provide Racing Teams, Partners and Sponsors with the right tools to fulfill their ROI expectations.

Get involved, build your own team! Contact Calle Hennix at Oceanlake Marine AB.
Phone +46 (0)70 742 84 66 or email

Want to know more about the Multi Cup and TV! Contact Klabbe Nylöf at Whyshore Event & Marketing. Phone +46 (0)703 347 24 46 or email

Want proof of concept? See what sailors, partners and media have to say about the Multi Cup 2012 edition – Click here to read online

You see a part of the AD displayed above. Click on the picture to see a larger version. Now it’s time to join the fun and register your entry to this world class event taking place at many of the finest venues on earth (in the summer time)!

The SeaCart 26 Team & Whyshore Events

2013 will be an exciting year as the SeaCart 26 OD Multi Cup take place for the second year. The Multi Cup is open for national and international teams looking for an One Design Cup having tight Grand Prix races at fantastic sailing venues in Sweden. With that said we wish you a successful 2013 and we look forward to welcome you into the SeaCart community!

Link to the SeaCart 26 Multi Cup Facebook Page

The SeaCart 26 Team

Team Strömberg heating up (VOR 2012 winner onboard Groupama)

The Directors Cut of Malcolm Hanes pictures of the 2012 racing season. Those pictures of SeaCart 26 racing in the Multi Cup are in a class of it’s own. Contact Malcolm direct if you are interested to buy a print; Malcolm Hanes på 0047 (0)70 570 90 12.

Link to the Hamnen.se article and gallery!

The SeaCart 26 Team

The SeaCart 26 trimaran make it on the cover of Swedens coolest yachting magazine, Search Magazine. Not only that, the magazine is pasted with pictures and articles featuring the SeaCart 26 trimaran. I guess we made a good impact traveling Sweden during the Multi Cup 2012. Check it out!

Link to Search Magazine / Read Online

The SeaCart 26 Team

The Multi Cup 2012 Review is full of information and quotes from sailors, partners and media. Use this cracking document and promo video to inspire fellow sailors, captain’s and/or for partner presentations. We like to see your team on the starting line in May 2013!

The SeaCart 26 Multi Cup is a cost-effective racing series featuring 6 to 7 Grand Prix events on peerless venues along Sweden’s east and west coasts. Contests vary from exciting city races, to speed tracks, to coastal navigation courses. Teams have to master tight racing on a variety of different courses and conditions. With our media platform, TV shows and ProAm days running over the season, the SeaCart 26 Multi Cup stands out as one of few turnkey sailing series on the planet, providing Racing Teams, Partners and Sponsors with the right tools to fulfill their ROI expectations.

We welcome international teams to join the Multi Cup 2013. Sweden is magical in the summertime in many ways, so don’t miss this fantastic opportunity to dive deep into Sweden‘s culture and at the same time get loads of fantastic races under your belt!

With that said we look forward to the 2013 season having more teams on the starting line. The race schedule will be presented in due time. The 2012 schedule is what we work from and we expect the Stockholm Grand Prix to be the last GP in the cup.

2012 Review content: 16 pages of information and quotes from sailors, partners and media. Use the pdf as slide show alt. print and distribute as booklet.

Click here to check out the 2012 Review online

Click here to download a pdf to your desktop

Link to Multi Cup Promo Video

Link to Youtube featuring the TV Show ‘‘Segling’’ broadcasted on channel TV4 Sport

Review example.

Review example.

For the record: The Multi Cup Schedule 2012
Grand Prix 1 Stockholm, Sandhamn 9–10 June √
Grand Prix 2 Stockholm, Big Boat Race, Nacka Strand, 16–17 June √
Grand Prix 3 Stockholm, ÅF Offshore Race, 29–30 June √
Grand Prix 4 Lysekil ‘‘at Lysekil Women’s Match’’, 10 August √
Grand Prix 5 Stenungsund and Tjörn Runt, 17–18 August √
Grand Prix 6 Nynäshamn, 15–16 September √
Grand Prix 7 Stockholm Sailing Grand Prix Riddarfjärden, 22–23 September √

The SeaCart 26 Team & Whyshore Events

The SeaCart 26 Multi Cup Grand Prix final 2012 was held in Stockholm City at the famous race course, Riddarfjärden where novelties like Chris Dickson and Pelle Petterson have had many tough battles during the years. Now sailing is back through the Stockholm Sailing Grand Prix with a new format featuring SeaCart 26 trimarans, X35 yachts, Dragons and Kona windsurfers. Event partners, sailing teams and their partners believe a big season final Grand Prix in the city hosting Swedens largest economy is the way to give more people a chanse to experience sailing and connect to the businesses in town.

Team Martin Strömberg blasting upwind

The Friday ProAm race day where invited guests race for fun with selected professionals was imensly apprechiated amongst partners and guests. Having the cup final in the Stockholm downtown make sense. Providing space for partners to show their products is a must and an effective way to activate the audience and people walking by. Hosting the final pricegiving in the central park Kungsträdgården, where a car show was going on, gave our partners a chanse to network car and sailing guests under the same roof. In all the weekend turned out to be a huge success for partners and sailing teams.

Team Samsung Challenge making way on the short Stockholm City race course.

The sailing conditions on Riddarfjärden are known to be famously tricky to say the least giving sailors plenty of chanses to show who is king or the ones biting the bullet. The short courses offered clear favours on one side of the starting line, wind shifts wearing 45 degrees or more and wind going from 5 knots to 25 knots in the gusts. That’s a good recepy for a funky ‘‘play ground’’ where a clear fist place could end up last after the last run to the finish. Frustrating at times? Yes! Still the same for all teams and it evens out during the regatta.

Stockholm City Townhouse in the background.

At the final day, Sunday, Team All Stars and Samsung Challenge where on tie points. Even better, the score was still on tie before the last race after Team All Stars put their pedal to the metal passing Samsung Challenge only 30 meters before the finish line. So it was quite tense onboard when the five minute gun went off. Team Strömberg got a good start close to the flag, Team All Stars came out nicly close to the starting vessel having Team Samsung Challenge to leeward. At the windward mark Team All Stars was in a clear lead running out on starboard searching for the right gybe angle to the leeward mark. After the gybe the wind died badly on Team All Stars. That was the moment no one like to be in! A sitting duck with plenty of playground around for other teams to pass. Team All Stars could’t find the time to repair the damage leaving Team Samsung Challenge to defillibrate to the finish line as the 2012 SeaCart 26 Multi Cup Champions. Well sailed by the young guns onboard Samsung Challenge.

Happy SeaCart 26 Multi Cup Champions 2012.

Anders Lewander skipper of Team All Stars this weekend.

All sailors and partners now look forward to the 2013 Multi Cup with additional teams on the starting line. If you are interested to participate with your own team, you don’t need to be Swedish, send us a note. We will soon have more Multi Cup information to present so keep in touch!

More pictures below and plenty of larger pictures in the Gallery section.

Tight racing having four classes packed on the same course.

Team Martin Strömberg howling upwind in the gusts.

Team All Stars making way through the field.

Full action after rounding. Team Martin Strömberg.

The young gun, Tom Gross, onboard Samsung Challenge looking for an opening.

On top of the game Team Samsung Challenge is ready for a mark rounding.

Pricegiving party at Kungsträdgården. TV interwiev with Andreas Oden from channel TV4 Sport.

Team Samsung Challenge are throned the Multi Cup Champions 2012. Congratulations!

Multi Cup Schedule 2012
Grand Prix 1 Stockholm, Sandhamn 9–10 June √
Grand Prix 2 Stockholm, Big Boat Race, Nacka Strand, 16–17 June √
Grand Prix 3 Stockholm, ÅF Offshore Race, 29–30 June √
Grand Prix 4 Lysekil ‘‘at Lysekil Women’s Match’’, 10 August √
Grand Prix 5 Stenungsund and Tjörn Runt, 17–18 August √
Grand Prix 6 Nynäshamn, 15–16 September √
Grand Prix 7 Stockholm Sailing Grand Prix Riddarfjärden, 22–23 September √

The SeaCart 26 Team & Whyshore Events

Tight high speed racing on the 1912 Olympic Sailing Arena in Nynäshamn bacame a hit for sailors, spectators and media. Saturday proved to be testing for sailors and organizors when big light wind shifts hit the track. The first windward to leeward race was cancelled. The afternoon become more promising and race two and three was possible to accomplish leaving Samsung Challenge and Team All Stars on tie points having All Stars as leaders due to first place in race three. The newly converted to multihulls, Team Strömberg, got the feel for the heat having two more boats out there posessing years of multihull experience onboard.

The two navigational races on Sunday gave the sailors more action having wind gusting to 16 knots from south to south west. The first 15NM race in the Nynäshamn archipelago the Juniors onboard Samsung Challenge showed they are fighting hard to be the top team. Now it was up to the old boys on Team All Stars and Team Strömberg to prove themself in the last 30NM race to Saltsjöbaden.

Sailing north having plenty of wind wearing to the west over the course and 30,000 islands to navigate was fun and exhausting. More than 26 high speed jybes, never ending tactical decisions to place the boat right according to fellow combatants, island and shallow areas. Sail changes from Gennaker to Code 0 to jib and back again and so on all the way to the finish line was a perfect training session except it was a race where the search for perfection in all maneuvers was the name of the game.

When entering the finish line after a few hours of racing through one of the most beautiful archipelagos on the planet left Team All Stars and Team Strömberg first and second. Team All Stars came out on top this weekend, Samsung Challenge second and Team Strömberg third. Now we look forward to the Multi Cup GP races in the Stockholm City next weekend. See you there!

You find more and larger pictures by Malcolm Hanes posted in the Gallery.

Multi Cup Schedule 2012
Grand Prix 1 Stockholm, Sandhamn 9–10 June √
Grand Prix 2 Stockholm, Big Boat Race, Nacka Strand, 16–17 June √
Grand Prix 3 Stockholm, ÅF Offshore Race, 29–30 June √
Grand Prix 4 Lysekil ‘‘at Lysekil Women’s Match’’, 10 August √
Grand Prix 5 Stenungsund and Tjörn Runt, 17–18 August √
Grand Prix 6 Nynäshamn, 15–16 September √
Grand Prix 7 Stockholm Sailing Grand Prix Riddarfjärden, 22–23 September

The SeaCart 26 Team & Whyshore Events

French test in Lorient in quite tough conditions. Much fun and a good day to push the SeaCart 26 on the ruff Lorient straight. ‘‘This 26-footer took of like a dragster and didn’t stop accelerating: Fantastic!’’ Enjoy the article wether you are French or English speaking. Links below.

The SeaCart 26 Team

Links to article
Multihulls World issue 125 / FRA article / jpg picture in new window
Multihulls World issue 125 / UK article / jpg picture in new window
Multihuls World issue 125 / UK Read Online

Multi Cup Grand Prix 4, Tjörn Runt. Saturday’s Multi Cup race around the Tjörn island (Sweden 6^th largest) became an epic three boat SeaCart 26 battle in winds reaching 18–20 knots after the first miles of weak preassure. Team Martin Strömberg, Samsung Challenge skippered by Klabbe Nylöf and Team SeaCart All Stars skippered by Calle Hennix with today’s top deck hand crew; Mats Johansson and Karl Jakob ‘‘Jaco’’ Gustavsson (first timers on a SeaCart 26).

To spice up our 18 competitor group the Swedish 2012 Olympic gold Star sailor Fredrik Lööf and Max Salminen did race one of the two M32 catamaran’s, the second skippered by Olympian and Americas Cup sailor Mattias Rahm. After a light wind start and some tricky navigation the playground opened up at the same time the wind picked up. The upwind start transformed to an open stretch all the way down to the southern tip of Tjörn. ‘‘We made some clever moves after a late start and closed in on the M32’s on the stretch south averaging 15–18 knots on a tight reach flying two hulls most of the time says Calle Hennix’’. Turning right a the southern tip of Tjörn the Gennaker was hoisted and Samsung Challenge closed in on the SeaCart All Stars in a high speed battle going north.

The three SeaCart 26’s a few minutes after the start

The SeaCart All Star Team lost their big picture navigation and was searching for the Kyrkösund passage without any success. ‘‘When we passed Fredrik Lööfs turtled M32 cat in one of the bay’s we realized we where lost says Calle with a smile’’. Team Strömberg did get a slow start but picked up speed along the way and beeing a local sailor the navigation around the island was a treat. Samsung Challenge charging hard and succeeded to pass the SeaCart All Stars Team on the way north in a furious jibe battle reaching 20–25 knots of boat speed, Big Fun!  Klabbe Nylöf skipper of Samsung Challenge has plenty of Tjörn Runt races under his belt so when their navigation instruments got out of order Klabbe’s local knowledge came in handy to find the passage through the northern tip of the Tjörn island. The SeaCart All Stars Team thought this was the passage into Kyrkösund not realizing it was actually the passage to the final finish sprint!

Samsung Challenge Tjörn Runt winner 2012 in the multihull class

During the race the SeaCart 26 trimaran showed her potential when all three crew’s was able to push hard all the way around feeling safe. Having Samsung Challenge finishing 20 minutes behind the first M32 and 7 seconds before the second is a good statement of her speed potential and ease to learn to sail and handle in a short time (Team Strömberg have had 5 outings to date). Team All Star finished 2 minutes behind Samsung Challenge and Team Strömberg another 28 minutes behind. The SeaCart 26 ended up 1, 2, 3 in the Multihull Class on corrected time (SRS respite system). If multihulls and monohulls had been one class the SeaCart 26 had ended up 1,2 and 4. Having five top class multihulls filled with star sailors that use to be monohull sailors mark’s a shift and was the ‘‘talk of the town’’ among crew’s, press and the general public this weekend. The future is looking good for multihulls.

Martin Strömberg about the race. ‘‘Overall we feel we had a good race with regard to the small amount of time we have spent in the boat so far. We feel we are improving and getting to know the boat better each outing, still of course a long way to go, but trying to soak up as much knowledge as we can of the other teams. In the meantime we are having fun; the offshore downwind leg on the outside of Tjörn with speeds above 20 knots was a great experience and the boat felt stable all the time’’

Karl Jakob Gustavsson onboard the SeaCart Team All Stars / Black Swan Match Racing Team; ’’‘‘The SeaCart 26 is like a big dinghy where the crew weight placement make a big difference on performance. She was furiously fast in all directions weather you where pushing hard upwind, reaching or downwind. The lifting foils give loads of upforce and added speed, forgiveness and safety! She is a big thrill and pure high speed fun’’

Link to TV4 Sport show 3

Link to Tjörn Runt TV Show

Link to article with pictures. Text in Swedish; fredriksson.tv

Link to interview of Martin Strömberg. Multihull’s healing the aftermath of a Volvo Ocean Race win!

More pictures will be posted in due time.

Multi Cup Schedule 2012
Grand Prix 1 Stockholm, Sandhamn 9–10 June √
Grand Prix 2 Stockholm, Big Boat Race, Nacka Strand, 16–17 June √
Grand Prix 3 Stockholm, ÅF Offshore Race, 29–30 June √
Grand Prix 4 Lysekil ‘‘at Lysekil Women’s Match’’, 10 August √
Grand Prix 5 Stenungsund and Tjörn Runt, 17–18 August √
Grand Prix 6 Nynäshamn, 15–16 September
Grand Prix 7 Stockholm Sailing Grand Prix Riddarfjärden, 22–23 September

The SeaCart 26 Team & Whyshore Events